Vitaccess is a pioneering digital healthcare consultancy that combines a philanthropic approach to its work with scientific rigour and a unique digital platform.
A recent partnership with Melanoma UK has just seen the company launch its first patient-centric app. Available to download for free, the app records patients’ real-time experiences, bringing the melanoma community together to further knowledge and improve care. The app has taken social media by storm, with patients queuing up to become “Melambassadors” and celebrities such as Piers Morgan tweeting its launch to over six million followers.
Director of Operations, Helen Williams, provides a behind-the-scenes look at Vitaccess and how OCFI is supporting its business development.
“Our MyRealWorld™ real-world evidence platform provides us with countless opportunities to create bespoke mobile apps that track and quantify patient wellbeing and reduce the burden of illness affecting patients’ daily lives. Understanding the impact of diseases and treatments on quality of life, as well as the size of eligible patient (sub)populations, is increasingly important.
We can adapt data collection and synthesis to payer expectations and market access requirements. The benefits are: tailored data capture and evidence generation; "bring your own device" (BYOD) technology on any device, in any language, for any country; real time access to data, industry standard data security and a powerful patient interface.
For example, the Melanoma UK Digital Registry app (on the Vitaccess MyRealWorld™ platform) is available on iOS/Android and is an intuitive and personalised app that helps patients to keep everything related to their condition to hand. Users can track how they are feeling, access up-to-date treatment information, connect with people going through a similar experience and prepare for consultations with customised checklists for their doctor. We co-create our apps with patients, because we really want to produce something that they will want to use again and again. They give us feedback after launch too, to help us shape and refine future version releases.
Our philanthropic business model, comprising close partnerships with patient advocacy groups, as well as specialist nurses and doctors, enables patients’ voices to be heard and gives them an active role in improving care.